In Creole, the word "floup" is a pictorial onomatopoeia which designates something which slips. In fact, the Floups are frozen treats wrapped in a plastic in the shape of a carton, which one slides between the fingers. Often imitated and never equaled, the Floup brand, created in the 1970s in Martinique, very quickly conquered the French Antilles and Guyana markets. Its mascot, a teddy bear, makes it a product linked to childhood, but its very varied scents, water and milk, delight both adults and children.
